I Ponti provided Radnet - Specialised Medical Solutions (SMS) with marketing and consultancy services for the Breast and Bowel Screening project, which is an initiative by Primary Health Care Corporation, National Cancer Program, Supreme Council of Health and Hamad Medical Corporation.The goals of this program were to improve health and wellness while increasing awareness, education and understanding about breast and bowel cancer; and to provide accessible breast and bowel cancer screening for the people of Qatar. We crafted and executed marketing initiatives and plans; designed and produced all below-the-line and above-the-line campaigns for the project.
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